Lousy advertising for good chocolates
Posted by vipuljhawar on August 29, 2010
Advertising plays a very important role for any product but the Nestle seems to be treading on a wrong path. Lately ads for chocolates and gums have resorted to pretty offbeat advertising in the Indian ad space. The nestle ad is so funny, it does not look like an ad for a chocolate by any sense. They just seem to have made an ad because they wanted the boxing star Vijender Singh to act in it. The only guy who seem to have benefited from this ad is only Vijender and the creative agency who made the ad. Not sure if they want people at the marriages to start eating munch or if it is for kids. People in South India will not be able to follow the concept too, its a trash, they should put it off air quickly.
On the other hand if you see the cadbury ad it at least seems to convey its message clearly.
